In today's digital landscape, health and wellness brands face intense competition to capture consumer attention. Traditional advertising methods are losing appeal, making TikTok an essential platform for brands seeking dynamic growth. With its unique algorithm and a user base teeming with health-conscious individuals, TikTok offers an unprecedented opportunity to elevate your brand reach and engagement in 2025.

When it comes to pricing strategies, brands often encounter two critical terms—MAP pricing and MSRP. While they sound similar, their implications for your brand strategy and retail relationships are substantially different. Understanding these concepts is essential for protecting your brand value and fostering successful retail partnerships.

Tmall, China’s largest and most influential online B2C marketplace, is more than just a sales channel—it’s a gateway to exponential growth for international brands. Part of the Alibaba group, Tmall is the first stop for brands looking to break into Asia’s booming ecommerce landscape. Backed by incredible stats—780 million monthly users and $663 billion in gross merchandise value (GMV) in 2022, there’s no doubt that Tmall means endless opportunities. Here are 5 reasons why your brand should consider joining the platform:

Brands often diversify their distribution through various retail channels to increase revenue. However, extensive offline distribution can introduce complexities on E-commerce, potentially leading to price erosion and competitive challenges. Supply Flow, as an sales accelerator, assists brands in crafting and managing their distribution strategies effectively, ensuring success on ecommerce platforms. The focus is on refining retail distribution to maintain control and optimize performance. Let's delve into refining your retail distribution strategy for enhanced oversight and efficiency.

Selling across multiple ecommerce channels can significantly boost your brand’s growth potential. However, without a strong multichannel strategy, many brands risk falling victim to price erosion and profitability issues, commonly referred to as the "Profitability Death Spiral." At Pattern, we specialize in helping brands take control of their multichannel ecommerce strategy. Whether you're selling DTC, on Amazon, Walmart.com, or Macy’s, our expert insights and technology provide the tools to thrive. Here’s how your brand can level up its multichannel ecommerce approach in five actionable steps.

Succeeding in ecommerce requires more than just a great product. Your logistics strategy—the way you move products from suppliers to your customers—is just as vital. The good news? With a thoughtful approach, logistics can become more than a cost center; it can drive revenue, build brand loyalty, and fuel expansion.

Coming soon...

To help you make an informed decision and discover the best approach for your brand's success, let's dive deeper into the differences between e-commerce aggregators and e-commerce accelerators. The digital marketplace is competitive, and finding the right partner to scale your brand can feel overwhelming. Whether you're eyeing new markets, need help optimizing your sales, or want to enhance your brand visibility, two common options emerge—e-commerce aggregators and e-commerce accelerators. But what sets them apart, and which one is the better fit for your brand’s goals?

Coming soon...