When it comes to pricing strategies, brands often encounter two critical terms—MAP pricing and MSRP. While they sound similar, their implications for your brand strategy and retail relationships are substantially different. Understanding these concepts is essential for protecting your brand value and fostering successful retail partnerships.

Selling across multiple ecommerce channels can significantly boost your brand’s growth potential. However, without a strong multichannel strategy, many brands risk falling victim to price erosion and profitability issues, commonly referred to as the "Profitability Death Spiral." At Pattern, we specialize in helping brands take control of their multichannel ecommerce strategy. Whether you're selling DTC, on Amazon, Walmart.com, or Macy’s, our expert insights and technology provide the tools to thrive. Here’s how your brand can level up its multichannel ecommerce approach in five actionable steps.